I've seen business owners waste thousands of dollars in mismanaged ad spend. 

Because AdWords is hard to understand.


What is an ad auction? Where do I put keywords? What's the difference between a search term, a query, and a keyword? What budget do I set? 

When you are a small business owner you have so many things on your plate. Learning AdWords can feel like climbing Mt. Everest - the help centre is long and tedious, and you kind of wish you had someone to walk you through it step by step. 

Demystifying AdWords was created because people were telling me they had no idea what to do with their budget, felt like they were losing it into a black dark hole of nothing, and were giving up on the platform before even having given it a try. 


In honor of Cyber Monday - 15% off Demystifying AdWords 

Use code "cybermonday" at checkout!


That's $297 in value for only $250 - this weekend only


There are 3.5 billion searches on Google every day

And every single one of them is intent based, where people are actively looking for what they're searching.

Of those 3.5 billion searches, some are for you. Are you sure that you're there?


Course Overview

Demystifying AdWords was built with real students in mind. After three years of teaching this class in person, it has been adapted to the online format. 


theory first

The first four modules are all about the theory behind how AdWords works. In these modules you will learn what AdWords is, how it works, and how to make the most out of it for your business. You will also learn about keywords, keyword match types, basic account structure, and the bidding system. Information is power and leads to a better planned account. 


practical walkthrough

After you learn about the theory behind AdWords, we work together to build out your account. Using the included workbook you plan out your account and start building with easy step-by-step video guides. 


Bonus ModuleS & LIfetime updates

Once you've learned the basics and built out your account you will learn how to read it, how to connect Google Analytics, and the important metrics to be aware of.  Additionally, AdWords is constantly changing - so you receive lifetime updates that allow you to keep pace without having to purchase courses over and over again.


Use code "cybermonday" at checkout!


What students are saying 

The length of each module was nice and short which made it easy to fit into a busy schedule. Once the course moved into applying it to your own account I became frustrated with myself for not doing a course like this sooner! There is so much opportunity in understanding how to use Adwords.

- Ulani Parsons

GREAT beginners course; I learnt a lot! Going back to if I felt I could run my own account with confidence, I think the ability to refer back to these videos plays a large part in my confidence.

Amelia Faye



About The Instructor

Amalia Biro is a digital marketing consultant who has spent the last three years deep in AdWords accounts of large and small businesses alike. 

She manages approximately $5 million in ad spend for a digital marketing agency as her full time job, and consults with businesses part-time, teaching them how to look at digital marketing from a holistic perspective, and saving them from wasted ad spend. She also teaches the basics of AdWords locally in Vancouver, BC.

She believes in data driven, value-based marketing and decided to create Demystifying AdWords so that small businesses could achieve incredible results on Google without having to pay exorbitant amounts for an agency or a consultant.


You have three days to purchase Demystifying AdWords and plan for 2018!

Use code "cybermonday" at checkout!


This course was created with the small business owner in mind and won't release to the public until January 2018. 

However, since so many people have expressed a need to learn AdWords while they take their holidays this December and consider their marketing mix for the new year, Demystifying AdWords will be available for early adopters until November 27th, 2017 at 11:59pm PST. 

Get your copy now and plan for the new year with confidence!


Who Is This Course For?

This course is for the business owner or person who wants to learn more about how Google AdWords works and about how they can use it for their business. It is not meant to serve non-profits or experienced AdWords users, as they require a different knowledge set. 

It is not a comprehensive overview of everything in AdWords - that would take hours to teach! It covers the basics and will allow you to manage your account with confidence. And with lifetime access and updates, you can refer back anytime you need. 

Do I Need Marketing Experience? 

Nope! Not at all. In fact, one of my beta testing students had no marketing experience and had this to say about the course. 

"The diagrams and info-graphs were well chosen and helped make sense of some points that would have otherwise been quite hard to follow (THANK YOU)! I have full confidence I could run my own account."

How Long Will It Take Me?

The course is made up of many short videos, approximately 2 - 7 minutes in length, as well as some longer set up videos. The actual content is less than two hours, but you can spend as long as you want re-watching or re-playing the videos. There is lots of opportunity to pause and replay so that you can really grasp important concepts. 


Use code "cybermonday" at checkout!